Antifreeze

Manufactures of Antifreeze products need a way to ensure that the overall colour of their products are the same from lot to lot.

Production changes can alter the base colour and the consumer predominately perceives: 

·         Different shades to be off and wrong colour

·         Different colours could mean that it is a different chemical

·         An off colour product may perceive that the product is defect and bad to use in the automotive industry therefore resulting in a return.

The company needs to produce the product to a certain target as colour & appearance perception influences the customers buying decision.

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